Guns N' Roses have premiered a music video for their brand-new single "The General." The cinematic clip notably stands out as the band's first-ever A.I.-powered music video.
According to the announcement, the video for "The General" intercuts 20 live vignettes with an A.I.-animated psychedelic visual trip. Between the concert footage, it dives into the subconscious of a young boy who stares down the monsters of dark childhood memories, blurring worlds in the process.
The result is unlike anything the band has done before and continues a longstanding historic tradition of bold visuals from Guns N' Roses. To bring this vision to life, Guns N' Roses collaborated with Dan Potter-Creative Director of London-based creative studio Creative Works.
This was a collaboration between real designers and artificial designers, and the inspiration came from within the band. Watch the video below:
Axl Rose: Appetite for Destruction Graphic Novel Saga Coming
Slash and Steven Tyler Surprise Fans At The Who's Hollywood Bowl Show
Ozzy, Motley Crue, Guns N' Roses Items Highlight GRAMMY Museum Mississippi 80s Rock Exhibition
Guns N' Roses' Dizzy Reed Shares 'Earn It 2 Burn It' Lyric Video
Interview: Eagles Cofounder Bernie Leadon
Kate Bush - Best of the Other Sides
RockPile: Spotlight on New Releases by Women, Part 1
It's Kid Stuff! A Gift Guide for Children
Reggae Party: Bob Marley Edition
Bernie Leadon To Host TalkShopLive October 30
Doves Share Recently Rediscovered Lost Song
Palm Ghosts Streaming 'Content Providers'
Bell Witch and Aerial Ruin Share First Song From New Collaborative Album
Blackmore's Night Launching Fall Tour
Kelly Hansen Reflects On Why He Is Playing His Final Foreigner Show This Weekend
Die Krupps Unleash ''Will nicht - MUSS' Video
Dropkick Murphys Reveal 2026 St. Patrick's Day Weekend Celebration Plans